Derived from the French word for "kin," Proche embodies the spirit of meaningful, heirloom-quality clothing designed to be cherished and passed down. Our collections often feature vintage materials steeped in history—such as deadstock cottons and vintage denim—infused with delightful, one-of-a-kind details that make each piece truly unique.

After years working in the industry for various brands, designer Felicia Zivkovic started her journey in 2020 with her grandmother's hankies. Using what existed in her home, she created some of the most meaningful and inspired pieces that led to a transformation in how she viewed fashion.

Proche is now a full collection made with longevity in mind, grounded in values and pure creativity rather than rapid growth.