A French term for "next of kin", Proche is the embodiment of quality clothing made with intent to cherish and pass down. Often using vintage materials with a history, or deadstock cottons and vintage elements, each collection is peppered with charming one of a kind elements.

Using what existed in her home, designer Felicia created some of the most meaningful and inspired pieces that led to a transformation in how she viewed fashion. She now designs limited-edition collections of modern heirloom pieces where effortless femininity meets nostalgia.